About the Authors of AI Strategy Compass

The AI Strategy Compass framework was developed by Martin Sattrup Christensen and internationally co-authored with Miles Duncan.

The framework was created to help leaders navigate one of the most important strategic challenges facing modern organizations: how to turn artificial intelligence into real business value.

Together, they combine experience in leadership, strategy and business development to help organizations move from AI curiosity to structured implementation.

 

What is the AI Strategy Compass?

The AI Strategy Compass is a leadership framework designed to help organizations build and implement an AI strategy.

It helps leadership teams align five critical dimensions that determine whether artificial intelligence creates real value in an organization:

  • strategy
  • digital foundation
  • organization and culture
  • solutions and use cases
  • scaling and operations

By addressing these dimensions together, the framework helps companies move from AI experimentation to structured implementation and measurable business impact.

The framework is supported by practical tools such as the AI Maturity Test and the AI Strategy Compass toolbox, which help organizations assess readiness and implement AI initiatives in practice.

 

Martin Sattrup Christensen – Creator of the AI Strategy Compass

Martin Sattrup Christensen is the creator of the AI Strategy Compass framework and author of AI Strategi Kompasset.

He works with executives, boards and leadership teams that want to approach artificial intelligence as a strategic leadership challenge rather than a purely technological topic.

Martin’s work focuses on helping organizations create direction, momentum and business value from AI through structured strategy discussions, leadership sessions and practical frameworks.

He has also authored the Danish book “Make Your Workday Easier with ChatGPT” (Gør din arbejdsdag lettere med ChatGPT), which explores how professionals can use generative AI tools to improve productivity and decision-making in everyday work.

Martin has completed executive education at the Massachusetts Institute of Technology (MIT) in artificial intelligence and digital transformation, further strengthening his work at the intersection of AI strategy, leadership and organizational change.

Through his work with organizations exploring AI adoption, he developed the AI Strategy Compass, a framework that helps leadership teams move from AI experimentation to structured implementation and sustainable business value.

His work focuses on helping leaders move beyond AI hype and instead build practical and scalable approaches to artificial intelligence.

 

Miles Duncan

Miles Duncan is co-author of the English version of the AI Strategy Compass and brings more than three decades of international experience in business development, leadership training and professional facilitation.

Throughout his career he has worked with organizations, training providers and leadership teams to strengthen capabilities in areas such as sales, business development, strategic communication and relationship-based leadership.

Miles is an experienced facilitator, leadership coach and keynote speaker, known for his clear and engaging style when working with executive audiences and professional learning groups. He regularly delivers leadership programmes, strategy workshops and communication training in classroom, virtual and hybrid formats for diverse audiences ranging from early-career professionals to experienced executives.

His work focuses on helping individuals and organizations develop the confidence, structure and communication skills required to build strong relationships, generate new business opportunities and navigate complex professional environments.

Miles has played a key role in adapting the AI Strategy Compass framework to international markets and English-speaking business culture, ensuring that the framework resonates with organizations beyond Denmark.

Together with Martin Sattrup Christensen, he works with leadership teams exploring the strategic implications of artificial intelligence and how organizations can translate AI ambition into practical strategy and real business value.

 

How the AI Strategy Compass Was Developed

The AI Strategy Compass framework was developed through practical experience working with leaders and organizations navigating the opportunities and challenges of artificial intelligence.

In many conversations with executives, board members and leadership teams, a recurring pattern appeared. Organizations recognized the strategic importance of AI, yet many struggled to translate that awareness into clear decisions and practical action.

Some companies experimented with AI tools. Others launched pilot projects or technology initiatives. But without a structured approach that connected strategy, organization, data and implementation, these initiatives rarely created lasting business value.

The AI Strategy Compass was therefore developed to provide leaders with a clear and practical framework for approaching AI as a leadership challenge rather than a technology project.

The framework combines:

  • practical leadership experience from working with organizations exploring AI
  • insights from research on AI strategy and digital transformation
  • lessons learned from real-world cases of AI adoption

The result is a framework that helps organizations move from AI curiosity to structured AI strategy and implementation.

 

Helping Leaders Navigate AI

Martin Sattrup Christensen and Miles Duncan work with organizations that want to develop a structured approach to artificial intelligence.

Through keynotes, strategy workshops and leadership sessions, they help executives and boards explore questions such as:

  • How will AI affect our industry and competitive landscape?
  • What role should AI play in our business strategy?
  • How ready is our organization to implement AI?
  • Which AI initiatives should we prioritize first?
  • How do we scale AI initiatives across the organization?

Their work is based on the belief that successful AI adoption is primarily a leadership challenge rather than a technology problem.

 

Work With Us

Organizations that want to explore how artificial intelligence can create real business value can engage with Martin Sattrup Christensen and Miles Duncan through:

  • AI keynotes
  • AI strategy workshops
  • leadership sessions and executive discussions

All engagements are based on the AI Strategy Compass framework and focus on helping leaders turn AI ambition into structured action.

Learn more about AI keynotes and workshops.